The Christmas Announcement That Has Moved Millions Of People

Although we should have them present all year, Christmas is a very appropriate time to remind our elders that we love them and want to spend time with them.

In this article we will discover the Christmas announcement that has excited millions of people. The Christmas season is one of the happiest for families, although there are those who do not have such a good time because they feel alone or do not have the possibility of reuniting with their loved ones. In this time of love and reconciliation there are many days to unite family ties and live moments that will remain in the memories for a lifetime.

Precisely, taking advantage of the fact that Christmas will be celebrated very soon, many companies are preparing and launching several Christmas announcements in which they invite you to enjoy this time with the family.  One of the most recent is that of the German supermarket chain Edeka. This Christmas advertisement has gone around the world because of the important reflection it leaves behind.

It’s titled “It’s time to go home.” It tells us about a reality that millions of elderly people around the world live: loneliness.  Of course, the message went viral through social networks.  It reached over 2 million views on its first launch day. It has already exceeded 60 million views.

The story of the Christmas advertisement that has moved millions of people

In the middle of Christmas time, a lonely old man receives several messages from his children on the answering machine, in which they warn him that they will not be able to be with him at Christmas. “Hello dad (…) I wanted to tell you that we will not be able to go at Christmas this year. We will try for the next one, I promise. Merry Christmas, Dad ”.

He watches through his window as other families gather to celebrate and dine on Christmas Eve.  Meanwhile, he only has the company of his Christmas tree and his dog. Day after day he is alone. In addition, he is saddened to see how others receive the visit of his children and grandchildren.

Suddenly, the lives of their children are stained in mourning when they receive obituaries and calls in which they announce that their father has died. Of course, as expected, they all canceled their engagements and arrived at the old man’s house broken by grief and guilt.

Suddenly, the old man appears and everyone finds out that he  had faked his death. “Do I have to do this to see you all together?” – he says, giving way to a burst of joy. The emotional Christmas announcement ends with the protagonist’s wish fulfilled: to have a family dinner again.

Many elderly are alone

This Christmas advertisement  points to a very sad reality: thousands of older adults spend Christmas alone, despite having families. And this is not only happening in countries like Germany. According to figures from last year, in Spain  about a million and a half elderly people suffer from loneliness. Data from the Spanish Society of Residency Physicians assure that this condition affects one in five people over 65 years of age.

Lack of company, especially on these dates, can contribute to worsening mood, or generate episodes of depression.  For this reason, it is not surprising that many focus their campaigns on trying to reduce the abandonment of the elderly. Mainly in a population that for years has been forgotten.

Final thoughts

For example, groups such as the Federation of friends of the elderly work every day of the year with the aim of combating unwanted loneliness through their volunteer programs. And, as this Christmas the intention is that no one forget the elderly, Edeka launched together with this video a proposal in which it invites its users to send photographs with special family moments associated with Christmas.

Those interested will have to use the hashtag #heimkommen (something like ‘go home’). A total of 100 people will be able to win a coupon of 100 euros to spend in their stores. Obviously, leaving aside the German campaign, the intention of spreading this message is for everyone to be a little more aware of this reality and analyze if someone will be looking forward to them at this time.